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It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and has grown to become one of the most recognised laundry brands in many markets around the world.
Ariel is Procter & Gamble’s flagship laundry brand in throughout its original market in Europe and has become the a leading brand in many other countries including: Turkey, China, Japan, South Africa, the Philippines, India, Pakistan, Myanmar and many parts of Latin America including: Brazil, Mexico, Chile, Argentina, Peru, Ecuador, Colombia and Venezuela. Mexican Ariel is also often available in the United States.
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