£1.49
Neel, Bluing, laundry blue, dolly blue, or washing blue is a household product used to improve the appearance of textiles, especially white fabrics. Used during laundering, it adds a trace of blue dye to the fabric.
Alamgeer
40g
White fabrics acquire a slight color cast after use (usually grey or yellow). Since blue and yellow are complementary colors in the subtractive color model of color perception, adding a trace of blue color to the slightly off-white color of these fabrics makes them appear whiter. Laundry detergents may also use fluorescing agents to similar effect. Many white fabrics are blued during manufacturing. Bluing is not permanent and rinses out over time leaving dingy or yellowed whites. A commercial bluing product allows the consumer to add the bluing back into the fabric to restore whiteness.
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