Bitter gourd or commonly known as Karela in India, it is one of the underrated vegetables across the world owing to its sharp bitterness. This vegetable is also widely known as bitter melon as it belongs to the gourd family that includes cucumber, squash, pumpkin, and zucchini.
Rajah was founded back in 1931 when a former Indian army officer yearned for home cooked food in London and realised there was a market for this. He opened up a small shop called Bombay Emporium and began importing high quality spices from India to London. Initially, the store sold whole and ground Indian spices but as the UK Asian population grew and the nation’s appetite for Asian food expanded, other products were introduced such as seasonings, curry pastes, chutneys, pickles, and poppadums. Aptly named ‘Rajah’ spices, these palette-pleasing masalas began to rule South Asian kitchens and hearts in the UK from that moment on.
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